The Essentials of a Beverage Label

When designing your beverage label, there are essential components that need to be on all beverages.  Below are the beverage label requirements.  For assistance with your beverage label, let Big Brands create your beverage label for your project.


Identity Statement

 Product Name - The label must clearly state the name of the beverage, such as "orange juice" or "cola."

 

Product Type - It should be evident what type of beverage it is (e.g., "soft drink," "fruit juice").


Net Quantity

 Amount - The label must indicate the net quantity of the product in both metric (liters, milliliters) and U.S. customary units (gallons, ounces). Many times, the net quantity is found on the front of the product and on the back nutritional label panel.


Ingredients List

Ingredients - All ingredients must be listed in descending order of prominence by weight.


Additives - This includes any added preservatives, colorings, or flavorings.


The ingredients and additives are part of the back panel of the beverage label. Sometimes, because there is not enough space on the label, the ingredients are listed on the side of the beverage versus under the nutritional facts panel.


Nutrition Facts

Nutritional Information - This includes calorie count, serving size, and amounts of nutrients like fat, carbohydrates, protein, vitamins, and minerals. This is called a nutritional facts panel. 


Allergen Information

 Allergens - Common allergens (such as milk, soy, peanuts) must be clearly disclosed.


Manufacturer Information

Name and Address - The label must include the name and address of the manufacturer, packer, or distributor.


Expiration Date

Date - Some beverages may require a "best by" or "use by" date to indicate freshness and safety.


Health Claims

Claims - Any health-related claims (e.g., "low in fat" or "high in vitamin C") must comply with FDA regulations and be substantiated. Here is the information on the claims that are valid https://www.fda.gov/food/food-labeling-nutrition/authorized-health-claims-meet-significant-scientific-agreement-ssa-standard


Country of Origin

Origin - If the beverage is imported, the label might need to state the country of origin.


Barcodes/UPC Codes

Code - For retail purposes, a Universal Product Code (UPC) or barcode is often required. A UPC is many times used to track a product and for inventory control in stores. 


Warnings and Special Instructions

Warnings - Any necessary warnings or special storage instructions (e.g., "Keep refrigerated" or "Shake well before use" or “consult a doctor before consuming”) must be included. Another warning would be for an alcoholic beverage https://www.ecfr.gov/current/title-27/chapter-I/subchapter-A/part-16


Alcoholic Beverages

 Additional Regulations - If the beverage contains alcohol, additional labeling requirements from the Alcohol and Tobacco Tax and Trade Bureau (TTB) apply, including specific statements about the alcohol content.


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